Friday, November 21, 2014

Old South/New South - Japanese cars and country music

The US South has been a magnet for relocation of big corporate headquarters. I saw on 2011 a trip to Nashville, TN the home of country music, that Nissan and Samsonite luggage moved their North American headquarters to Murfreesboro, TN about 30 min from Nashville. On one hand, what a strange place for a Japanese car company, but on the other the move resulted in the area having one of the very top US population growth rates of 40% since the 2000s and has a current job growth rate of 40%, quite a contrast from the overall US economy.

When I was in Murfreesboro there was an amazing Old South/New South contrast between one side of the highway with old beat up pick up trucks and crumbling houses whereas on the other were huge brand new shopping centers with boutiques, day spas, Whole Foods, and giant corporate headquarters complex of Nissan with McMansions and condos nearby. Even the roads themselves were much more well maintained on the newer side. Also, another nearby country town had been converted to what NY Times columnist David Brooks would call a "latte towns," small walkable areas of boutiques, Starbucks, etc. for the new wealthier population.

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